Pure pleasure, 50s style —What were they thinking?

The text reads:

This young man is 11 months old—and he isn't our youngest customer by any means.

For 7-Up is so pure, so wholesome you can even give it to babies and feel good about it. Look at the back of a 7-Up bottle. Notice that all our ingredients are listed. That isn't required of soft drinks, you know—but we're proud to do it and we think you're pleased that we do.

By the way Mom, when it comes to toddlers—if they like to be coaxed to drink their milk, try this. Add 7-Up to the milk in equal parts, pouring the 7-Up gently into the milk. It's a wholesome combination—and it works!

I just want to say, please, vegan parents, use non-dairy milk.



Did people really do this? Can you imagine what would happen if an add like this were to appear today?